BRAND STORY
Who you are and where you come from is
just as important as what you are.
YOUR STORY IS WHAT GIVES YOUR BUSINESS AN IDENTITY
Everybody loves a good story but half of what makes a great story, well, great, is the way it is told. Tones, visuals, messages, and more will tell your brand story in a way that feels personal for your clients. This will directly influence the rest of your content business-wide and make your brand more identifiable and appealing.
Here’s what we cover in this section:
Unique Selling Point
We call this the USP. When you define what makes your product or service unique, then you can better identify marketing angles that present you as the solution to your customer’s problem.
Tone of Voice
The tone you set is more than just words on your website and marketing materials. It’s your values and your purpose. With this clearly defined, you can attract like minded and loyal buyers.
Origin Story
Customers open their wallets if there’s a story attached to a product or service. But you have to do this in a way that doesn’t overshadow the customer and ensures they are still the hero in the story.
Messaging
The messages you share in videos, podcasts, webinars, and content is most effective when you have a goal of transforming beliefs. You have to hook them in and show that you are the solution.
Visuals
Consistency in visual design (such as color palette, typography, imagery, and logo) is an important element for improving brand recognition building trust with your potential customers.
Style Guide
A style guide is something you can hand over to any graphic designer, copywriter, or web developer so they can easily understand the visual identity of your brand and create accordingly.
