DISCOVERY
Before you know where you are headed,
you need to know where you are at.
WHERE YOUR BUSINESS STANDS DEFINES THE PATH FORWARD
If you want to make changes to your marketing strategy, you need to fully understand what you’re already doing (or not doing) and how it is helping or hindering your success. Our experts will guide you as you comb through various aspects and functions of your business, preparing you for definitive, affective change.
GENERAL OVERVIEW
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Current Implentations
If you don’t know where you want to go, you won’t go anywhere. Where are you headed and what are you doing to get there?
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Achievements
Sometimes, we need to look to the past in order to understand our future. What has your business already achieved?
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Overall Mission
Everything we do has a purpose. Your business has a purpose as well. How are you fulfilling it?
CURRENT CONTENT MAP
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Audience
Specifics audiences and personas must be mapped out and understood in order to make a profit. What are yours?
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Story & Brand
The who, what, where, when, and why of your business. What key aspects make your company what it is?
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Channels & Conversations
Where and how you say something is just as important as what you say. Are your current avenues and messages affective?
PROCESSES
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Actions
Your customers need to be able to engage with your business’ marketing endeavors. How are they currently doing so?
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Management
Running a business is a lot of work. What sorts of solutions are you currently utilizing to help manage your marketing?
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Goals
Perhaps your current actions and management strategies are ineffective or incomplete. What do you want to change?
MEASUREMENTS
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Analytics
It’s important to keep track of every customer interaction. What system(s) do you have in place to track that?
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Revenue
How are you getting revenue and how often are you getting it? What do you want to change?
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Budget
How is your company spending? What changes can you make to your budget that will serve your business best?
