PLANNING & GOALS
You won’t go anywhere if you don’t know where
to go or how to get there.
THE ROAD TO YOUR MARKETING GOALS MADE CLEAR
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Something about the course and how great it is and how it will help your business. Something intriguing that will really grab the reader.
Strategy Development
In order for your company to appeal to potential customers, you need to determine what kind of content you need to show them that will stick. With this information, you will create a roadmap that will guide you through the rest of your strategy development.
Technical Prep
Creating and utilizing social media, ad campaigns, and content interaction measurement systems is a vital part of the planning stage. However, which platforms and measurement tools you use and how you use them can make a big difference.
Pre-production
Identifying key points in your content and how to expand on them for various audiences will provide you with the means of actual content creation. This data will help create a baseline for current and future content.
Production
At this stage, you will have everything you need to begin fleshing everything out and making it real. Through sentence and paragraph structure, use of images, videos, headings, and more, you’ll be able to make relevant and engaging content for your customers.
Quality Control
Once you have your content, there are key points that must be checked off before actual publication can occur. This modification phase will ensure your content is readable and organized.
Distribution
Distribution through targeted campaigns will provide necessary data that can be used to evaluate your audience and the effectiveness of your content. How these campaigns are operated will vary greatly depending on your business’s needs.
Repurposing
With what content you’ve already created, you’ll be able to create new images, videos, articles, and more as new key points are highlighted. This will appeal to wider audiences in unique ways and give you more opportunities and more leads.
Optimization
Fine tune seo and other things.
Distribution (again)
Distribute newly edited content and maps.
Measurement
Monitor numbers and successes/failures.
