PROGRAMMATIC DISPLAY
Reach your designated targets with a
foundational digital ad campaign strategy.
UTILIZE YOUR DIGITAL DNA
WITH TARGETED DISPLAY
Programmatic Targeted Display enables advertisers to reach their target audience(s) on any website across the internet. These ad impressions (banner ads) can be displayed on desktop, mobile, and other connected devices.
When someone is actively online, they leave behind a sort of “digital DNA” which can be used by marketers to create strategic and targeted advertisements. This enables companies to connect with their consumer at the right time, on the right device, and on whatever website they might visit.
TARGETING OPTIONS
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Frequency Targeting
Control ad frequency to limit or increase the number of times your ad is viewed.
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Behavioral Targeting
Target consumers based on their online behavior and tracked interests.
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Geographic Targeting
Target users based on location and range using their zip code, city, state, country, or radius.
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Content Targeting
Interact solely with users that are interested in/viewing content that is relevant to your brand and target audience.
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Demographic Targeting
Target audiences that fit a specific profile based on their age, income, gender, and more.
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Site Retargeting
Target users that have visited your website in the past—regardless of how long they were connected.
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Day Parting
Control when a user is able to see your campaigns by the minute, hour, day, or week.
*Mobile targeting may have limited scale and/or availability.
PROGRAMMATIC DISPLAY RE-ENGAGES
POTENTIAL CUSTOMERS
1. User engages with a campaign
2. User engages with a client’s site
3. User visits other sites viewing client’s retargeted ad
4. User clicks ad and returns to site ready to buy
GO EVEN FARTHER
WITH DEVICE ID GEOFENCING
With Device ID geo-fencing, you can create custom shapes around different locations and target users who have been in those fences within a certain timeframe. It could be within last 3 months, 45 days, 6 months—you define the historic window of time.
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Visitor and Conquest Visitor Targeting
Reach consumers who have visited targeted locations in the past, regardless of where they are now or if they ever return to said location.
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Household Extension and Lookalike Targeting
Create expanded audience segments that covers multiple devices within the same household or audience. This includes members and neighbors with the same demographic and behavioral attributes.
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…and MORE!
These are only a sample of the most popular Device ID Geofencing strategies. There are many more targeting avenues that can be explored through our guide or online.
